The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines

Many inside mainstream academic marketing judge the discipline’s influence within the family of business disciplines (as well as in practice) to be in decline. Despite great research productivity, methodologies as sophisticated as any in the social sciences, and a large and rich literature, opinion and evidence suggest that academic marketing is the least influential of the mainstream academic business disciplines. Nevertheless, marketing’s decline is not inexorable. The purpose of this paper is to evaluate this perplexing situation by: (1) assembling and evaluating a number of expert opinions from within marketing; (2) exploring relations and patterns of influence among the leading academic journals in accounting, finance, management, and marketing and evaluating the position and influence of each field; (3) attempting to understand marketing’s problems; and (4) exploring avenues to move marketing back to its once prominent position among the business disciplines.     

Understanding the police response to fraud: the challenges in configuring a response to a low-priority crime on the rise

ABSTRACT

Previous research has demonstrated the comparative lack of priority fraud receives from government and law enforcement in the UK compared to other serious offences, as well as shortcomings in the overall approach to investigation. This paper examines the current state of affairs in the light of changes aimed at addressing these limitations. It incorporates findings from a national survey of police forces, as well as a local survey of police personnel in three forces supplemented by interviews. The findings suggest that the situation has become more complicated. Many police officers interviewed did not feel that the police response in their own area was effective, and that their colleagues often lacked the appropriate skill sets needed. Moreover, forces were not confident they were recruiting the right people to tackle fraud. The paper has important lessons for policing internationally.     

Social Learning in Beauty‐Contest Games

We study the impact of social learning on the depth of reasoning in an experimental beauty‐contest game. Naive advice and observation of others' decisions as two forms of social learning trigger faster convergence to the equilibrium. We find that subjects who receive advice outperform uninformed subjects permanently, whereas subjects who observe others' past behavior before making their decision only have a temporary advantage over uninformed subjects. A series of control‐treatments and simulations indicate that the latter result is due to subjects failing to make the most out of observing others.     

Dissipative Competition: Evidence from a Quasi‐Natural Experiment

We document that contrary to the conventional view, the costs of domestic firms in terms of selling, general and administrative expenses and cost of goods sold increase significantly following exogenous shocks that increase competition, namely material import tariff cuts affecting US manufacturing industries over the period 1974–2005. Incompatible with an agency explanation, the cost increase is more pronounced among firms with higher CEO/insider/board ownership. We further find that the cost increase is more evident among firms with smaller market share and among focused firms. Generally, our results are consistent with the notion of ‘dissipative competition’ discussed in the seminal papers by Tullock.     

Sharp IV Bounds on Average Treatment Effects on the Treated and Other Populations Under Endogeneity and Noncompliance

In the presence of an endogenous binary treatment and a valid binary instrument, causal effects are point identified only for the subpopulation of compliers, given that the treatment is monotone in the instrument. With the exception of the entire population, causal inference for further subpopulations has been widely ignored in econometrics. We invoke treatment monotonicity and/or dominance assumptions to derive sharp bounds on the average treatment effects on the treated, as well as on other groups. Furthermore, we use our methods to assess the educational impact of a school voucher program in Colombia and discuss testable implications of our assumptions. Copyright © 2015 John Wiley & Sons, Ltd.     

Geometric Asian option pricing in general affine stochastic volatility models with jumps

In this paper, we present some results on Geometric Asian option valuation for affine stochastic volatility models with jumps. We shall provide a general framework into which several different valuation problems based on some average process can be cast, and we shall obtain closed form solutions for some relevant affine model classes.     

A Holy Alliance: Collusion in the Renaissance Europe Alum Market

On June 11, 1470, representatives of Pope Paul II and Ferdinand, King of Naples concluded a cartel agreement to restrict competition in the sale of alum. The agreement was one element of a broader plan to monopolize the sale of alum throughout Christendom. We discuss the background of the cartel agreement and analyze its terms (which include arrangements to facilitate detection of and reduce the profitability of defection) and the constraints that limited, but did not eliminate, Rome’s ability to extract economic profit from the European alum market.     

Research note: religious doctrine and its influence on the choice to gamble as a leisure pastime among African American Methodists

This research note examines the relationship between adherence to religious doctrine and participation in gambling as a leisure pastime. In the United States, recreational gambling is a common leisure pastime for many African Americans. Our ideals about the value of gambling are often shaped within families, based on their lived experience with recreational gambling and also within religious communities. Two doctrinal statements from the Methodist strand of Protestantism provide critical assessment of gambling as a leisure pastime. This case study examined African American Methodists’ perceptions about religious doctrine that addresses gambling; their choice to gamble despite their familiarity with the doctrinal position of the Church; and the perception of gambling as a sinful leisure pursuit. Religious doctrine may deter some adherents from participating in gambling as a leisure pursuit but not everyone. Many can be familiar with religious doctrine, may not agree with it and will proceed to gamble. Finally, even if gambling is perceived as a sinful leisure activity, it concurrently can be viewed as a ‘harmless’ vice.